With the media business looking to make a transition away from digital device-laden cookies, Nielsen has upped its efforts around its own identity measures, introducing Identity Sync, a global attribution system. Nielsen says the platform is the industry’s first non-campaign-specific tag that does not depend on device IDs or browsers. One of its first clients to sign on under a pilot program is the Barceló Hotel Group.
Identity Sync
April 26, 2024
Editor on Duty: Mark K. Miller
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