Ron Popeil was the man behind those latenight, rapid-fire television commercials that sell everything from the Mr. Microphone to the Pocket Fisherman to the classic Veg-a-Matic.
In the 1990s, the commercial became the show as infomercials ruled the night. Were we all just looking for televised Prozac?
An infomercial vendor has agreed to an $8 million settlement over claims that it used deceptive practices to overcharge customers. Allstar Marketing Group, which sells items including the Snuggie and Perfect Brownie Pan, will be required to reform its advertising and ordering processes as part of the deal with the Federal Trade Commission and New York Attorney General’s office.
A federal judge on Monday sentenced TV pitchman Kevin Trudeau to 10 years in prison for bilking consumers via infomercials for his best-selling weight loss book. U.S. District Judge Ronald Guzman blasted the 50-year-old Trudeau before the sentencing, saying that for decades he “steadfastly attempted to cheat others for his own personal gain.”
CHICAGO (AP) — Prosecutors seeking 10 years in prison for TV pitchman Kevin Trudeau for bilking consumers via widely broadcast infomercials say he’s an “uncontrollable huckster.” Defense attorneys say the […]
Exclusives
WEST PALM BEACH, Fla. (AP) — The marketing mastermind and infomercial pioneer best known for introducing American TV viewers to Ginsu knives, the miracle kitchen tool that sliced through tin […]
Good Lead-Ins Can Boost Infomercial Results
The infomercials that produce the best results are those that have regular program leading in and leading out. If TV stations create an enhanced programming environment around infomercials, the infomercial providers will garner more sales and purchase more time.
