Why Was It That We Ever Watch Infomercials?

In the 1990s, the commercial became the show as infomercials ruled the night. Were we all just looking for televised Prozac?

Infomercial Firm Agrees To $8M Settlement

An infomercial vendor has agreed to an $8 million settlement over claims that it used deceptive practices to overcharge customers. Allstar Marketing Group, which sells items including the Snuggie and Perfect Brownie Pan, will be required to reform its advertising and ordering processes as part of the deal with the Federal Trade Commission and New York Attorney General’s office.

Infomercial Creator Beryl Wolk Dies At 85

Infomercial Pitchman Trudeau Sentenced

A federal judge on Monday sentenced TV pitchman Kevin Trudeau to 10 years in prison for bilking consumers via infomercials for his best-selling weight loss book. U.S. District Judge Ronald Guzman blasted the 50-year-old Trudeau before the sentencing, saying that for decades he “steadfastly attempted to cheat others for his own personal gain.”

Feds Seek 10-Year Term For TV Pitchman Trudeau

CHICAGO (AP) — Prosecutors seeking 10 years in prison for TV pitchman Kevin Trudeau for bilking consumers via widely broadcast infomercials say he’s an “uncontrollable huckster.” Defense attorneys say the government goes too far in its portrayal of Trudeau, and he should get less than two years behind bars for a November criminal contempt conviction. […]

Judge Orders TV Pitchman Held In Custody

Infomercial Pioneer Barry Becher Dies At 71

WEST PALM BEACH, Fla. (AP) — The marketing mastermind and infomercial pioneer best known for introducing American TV viewers to Ginsu knives, the miracle kitchen tool that sliced through tin cans and chopped wood, has died. Barry Becher was 71. But as Becher’s commercials promised, “Wait, there’s more!” Becher also brought viewers the Miracle Slicer, […]

OPEN MIKE BY DAN ZIFKIN

Good Lead-Ins Can Boost Infomercial Results

The infomercials that produce the best results are those that have regular program leading in and leading out. If TV stations create an enhanced programming environment around infomercials, the infomercial providers will garner more sales and purchase more time.