Tribune stations have found success in using Facebook’s Instant Articles publishing tool. Facebook says the station group’s strategy to post stories as Instant Articles, fast-loading stories that show up in viewers’ Facebook feeds, has boosted engagement.
Facebook said Wednesday that its Instant Articles platform will be open to anyone — from individual bloggers to any other newsroom beyond the hundreds that have already been participating — as of April 12. Benjamin Mullin reports on what the opening floodgates may mean — a deluge of publishers moving into the space to stake their own claim or a slow building on a phenomenon that will only gain momentum with this move.
Stations Wary Of Distributed Content
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
