The agency pledge comes as the ad world looks to diversify its media spend in this spring’s ad haggle.
Effective today, IPG Mediabrands is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, Magna and Healix. IPG […]
Cadreon, the IPG Mediabrands trading desk, is partnering with TubeMogul, the programmatic video ad-buying platform to build an automation system for buying TV ads. It is being designed for exclusive use by IPG clients. The new platform will use data from IPG’s Audience Measurement Platform including data related to targeting, purchases and TV viewership. TubeMogul will supply the technology including enterprise software.
Within the next three years, IPG Mediabrands plans to have half of its total media billing negotiated through an automated buying system. The new service may be running within six months. Here are answers to questions including how will it impact buyers, will it result in layoffs, and what happens to ad pricing.