Do Holiday Ads Have A Frequency Problem?

As a deluge of advertising messages are raining down on consumers, as they always do during the hectic holiday shopping season, advertisers and marketers need to find the methods and media platforms that do not alienate consumers. Here’s what the numbers show on message frequency and the medium.


Millennials Still Want Their Newspapers

Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for the millennials. Some 57% of those ages 18-34 read newspapers, in print or online, during the course of an average week. “There is no question that members of the younger generation tend to be more active in using digital media to seek and absorb information they consider relevant to their lives,” says Newspaper Association of America’s Jim Conaghan. “Newspapers continue to refine existing methods and invent new ones to reach younger generations through their digital platforms.”