TVN FOCUS ON BUSINESS
NFL Remains Top Draw For Advertisers
Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them in in all sizes.
TVN FOCUS ON ADVERTISING
In Challenged Ad Climate, Sports Advertising Continues Growth
Projections for ’23 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20% as the business remains a bulwark against streaming’s fragmented sports landscape.
