TVNEWSCHECK FOCUS ON SALES
Rep Firms Respond To Growing Challenges
Their station clients are grumbling and buying agencies are insisting that spot TV can be bought and sold like any other commodity. But the three survivng indie rep firms — Katz, Cox and Petry — are undaunted. In the face of multiple challenges, they are reinventing themselves confident that they can continue to prove their worth in the digital, multiplatform future.
