DMA 30: SALT LAKE CITY
KUTV’s Spiewak: Reporters Need To Specialize
Jim Spiewak, an anchor-reporter at Sinclair’s CBS affiliate in Salt Lake City, says he’s found the secret to standing out amidst all the digital choices — you can’t just be a generalist, stretching yourself thin and reporting on any and all topics to shallow results. Viewers are loyal to specialists.
