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KARE’s Morning News Formula Grows Viewers In Four Months
KARE, Tegna’s NBC affiliate in Minneapolis, increased its morning news viewers by 90% from Jan. to May 2023. Jim Thomas, KARE’s marketing director, says the reason for KARE 11 Sunrise growth is “not a new formula.”
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How KARE Minneapolis Grew Its Late News Ratings In November
KARE Minneapolis grew its 10 p.m. newscast viewership 25% year-to-year in November. “It was pretty unusual to watch the 10 o’clock news double, triple and quadruple share from the lead in night after night,” says Bill Dallman, KARE’s GM.
He will oversee marketing, brand and audience engagement at Tegna’s Minnesota NBC affiliate.
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