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4As Launches Digital Operations Committee

MediaPost | by TVNewsCheck

In a move recognizing the growing importance — and complexity— of digital media and marketing channels, the 4As has launched a new committee to “address issues related to the digital supply chain.” Joe Barone, GroupM Connect managing partner-digital operations, has been named chairman of the newly anointed Digital Operations and Technology Committee, which will serve as the association’s hub for internal and external education on key digital operations issues and technologies.