Juniper Resiearch finds that SVOD services will be a key driver of growth, with major OTT players such as Netflix and Amazon committing budgets of more than $5 billion to original content over the coming year.
Juniper Research reports 4K OTT TV and video content will exceed 189 million global users by 2021, up from 2.3 million users this year. Juniper’s research means one in 10 U.S. residents will watch 4K content online by 2021, compared to one in five hundred in 2016.
