KENS San Antonio

Fiesta, Dia De Los Muertos, and the Spur’s Wemby (Victor Wembanyama) give the South Central Texas market reasons to celebrate. Pictured: KSAT anchors David Sears and Myra Arthur deliver the news from San Antonio’s giant Fiesta event.

TV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.

Creative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.

Experienced multimedia journalists and employment experts urged MMJs to compel their bosses to be more proactive about field safety in a second virtual town hall for MMJs sponsored by the Society of Professional Journalists last Saturday. MMJs have more newsroom clout than they think, experts said.

The Tegna CBS affiliate in San Antonio teamed up with RIP Medical Debt, a charitable organization that purchases medical debt from collectors at a deep discount. KENS wrote a check for $15,000 to buy more than $2 million in overdue debts.

A hundred people — including all of the morning, noon and evening anchors — an outside shoot in a public place, elaborate costumes and everybody dancing in one continuous shot. Take a look.