Most local media companies will choose not to offer digital agency services because investment in them dents profit margins, says Borrell Associates CEO Gordon Borrell, but companies that make the investment will find themselves generating significantly more revenue than their more staid competitors and will grab market share from declining yellow page and direct mail industries.
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.