KING Seattle’s ‘Promise’ Campaign Delivers
[vzaarthumb:881597]The unusual campaign, mostly black & white, emphasized the long and loyal relationship between the audience and the station’s seasoned journalists. And while it’s always hazardous to credit ratings success to a single campaign, the February 2011 sweeps brought only good news.
Live Well Net Adds Two More Belo Stations
The addition of KING Seattle and KSKN Spokane brings the multicast network’s total clearance to about 50% of U.S. TV households.
Commutes Get Worse, Coverage Gets Better
Growing morning commutes and earlier newscasts have given traffic reporting a new importance, not only on-air. And as traffic information from alternative sources grows, TV stations are working to remain the top destination for traffic news. They are developing new ways of tracking traffic in real time and are also delivering the information to commuters through email, social media and mobile devices. This is the third of four articles that will appear this week and that collectively constitute a TVNewsCheck Special Report on Traffic Reporting.
KING Hackathon Gives $10,000 To Developers
What do KING in Seattle, KCCI in Des Moines, Iowa, and WAVY in Portsmouth, Va., have in common? They share a similar newsroom culture that encourages good work and celebrates victories, but that’s not all.
Exclusives
Among the winners of the annual Sigma Delta Chi Awards for execllence in journalism given by the Society of Professional Journalists are WRIC Richmond, Va.; KTRK Houston; KARE Minneapolis; KTUU Anchorage (two awards); WVUE New Orleans; and KING Seattle (two awards). Other TV winners included NBC Nightly News, PBS Frontline, 60 Minutes (two awards), CNBC, NET News and Central Florida News 13.
