KNOWLEDGE NETWORKS RESEARCH
Most Not Ready For Internet-Connected TV
Consumers may be as indifferent to Internet-connected TVs as they are about 3D TVs. A new study suggests a majority of consumers, 62%, “are not connected or not capable” and “most plan to stay that way.”
KNOWLEDGE NETWORKS RESEARCH
OTA TV Homes Include 46 Million Consumers
New research shows minorities and younger consumers are more likely to rely on broadcasting, with 15% of homes exclusively OTA.