MARKET SHARE | DMA 132: CHICO-REDDING, CA
Wildfire Coverage Draws Outpouring Of Praise
Two TV stations in Chico-Redding, Calif., KRCR and KHSL, devoted a combined 230 hours of continuous live coverage on television starting last Thursday. In addition, both posted hundreds of stories to their Facebook pages. Viewers noticed their coverage on TV and on Facebook, and flooded the stations with emails and Facebook comments.
During a live update Thursday night about area wild fires on Sinclair’s Chico-Redding ABC affiliate, news anchors Allison Woods and Tamara Damante announced they were evacuating as flames moved closer to the station.
