DMA 124: SANTA BARBARA, CA
NPG Launching First Small-Market 3.0 Test
NPG is partnering with the NAB and Pearl TV alliance of broadcasters to launch the new 3.0 standard in Santa Barbara on ABC affiliate KSBB. The test is designed to allow broadcasters in the nation’s mid-to-smaller markets see exactly how next-gen TV will enhance services for local viewers and for broadcasters.
DMA 124: SANTA BARBARA, CA
News-Press Gazette Readies 3.0 Launch
News-Press & Gazette Co. began ATSC 3.0 transmission in Santa Barbara, Calif., Oct. 11, making its KSBB-TV Class A station one of the first on the West Coast to begin delivering Next-Gen TV over the air.
