MARKET SHARE | DMA 123: SANTA BARBARA, CA

KSBY’s New Set Overshadowed By Mud Slides

TVN TECH | DMA 123: SANTA BARBARA, CA

KSBY Thinks Big With Latest DDG Set Design

Cordillera Communications’ NBC affiliate KSBY Santa Barbara, Calif. (DMA 123), and Devlin Design Group collaborated on a project for a station with limited space but lofty aspirations. The result, a modular, technologically advanced, scenic storytelling environment created by maximizing the space and scale of the design elements. “The new set gives us tremendous flexibility, allowing […]

DMA 123 (SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO, CA)

Former KSBY Anchor Rick Martel Dies

DMA 123 (SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO, CA)

KSBY Goes Off Air On DirecTV

Citing an inability to reach a new agreement with DirecTV, Cordillera Communication’s NBC affiliate KSBY Santa Barbara, Calf., went off the air on DirecTV just as new year celebrations nationwide were being televised. “Both sides have made considerable compromises to try to come to terms, but fundamental differences remain on several key points including the fair value of our programming,” according to a statement on KSBY.com.

DIGITAL DMAS (122)

Digital Field Up For Grabs In Santa Barbara

In Santa Barbara, Calif., a seamy tale of conflict at local daily the News-Press has left the door wide open for the market’s other media outlets to chip away at the newspaper’s digital audience, and KSBY, KEYT, a rival newspaper and an Internet pureplay have siezed the opportunity.