Is There An ‘Active, Engaged, Working Journalist Anchor’ In Your Newsroom?

How many anchors does it take to do the late news? If you said two, chances are you work at pretty much any local TV newsroom in America … and you definitely don’t work at KVIA in El Paso, Texas. The NPG-owned ABC affiliate broke new ground last June by introducing an unusual three-anchor format for its late news. What may sound like a gimmick turns out to be a valuable lesson in three R’s — research, reporting and risk.

MARKET SHARE | DMA 85: EL PASO, TX

How El Paso Stations Covered The Killing

In the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.

COMMENTARY

Was KVIA Story On KTSM Anchor Arrest Too Much?

DMA 91

Former El Paso Weatherman Jim Gamble Dies

DIGITAL DMAS (91)

Mobile, Social Push El Paso Into Digital Era

Despite its small size and low affluence, El Paso, Texas, is primed to see its local online ad spending more than double in the next five years. Coupled with a young Hispanic population that is driving mobile and social media, it makes the market a digital must watch.

DMA 91 (EL PASO, TX)

Former El Paso Anchor Merrell Gregory Dies

DMA 97

KTSM Inadvertently Advertises On KVIA Website