The Texas television veteran will step down from the News-Press & Gazette ABC affiliate at the end of May and will be succeeded by current news director Brenda De Anda-Swann.
How many anchors does it take to do the late news? If you said two, chances are you work at pretty much any local TV newsroom in America … and you definitely don’t work at KVIA in El Paso, Texas. The NPG-owned ABC affiliate broke new ground last June by introducing an unusual three-anchor format for its late news. What may sound like a gimmick turns out to be a valuable lesson in three R’s — research, reporting and risk.
Exclusives
How El Paso Stations Covered The Killing
In the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.
Mobile, Social Push El Paso Into Digital Era
Despite its small size and low affluence, El Paso, Texas, is primed to see its local online ad spending more than double in the next five years. Coupled with a young Hispanic population that is driving mobile and social media, it makes the market a digital must watch.
