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NBC To Offer Daily Digital Viewing Estimates

MediaPost | by TVNewsCheck

Pushing forward efforts to include as much nontraditional TV viewership as possible, NBC says it will now release daily digital video primetime viewership estimates of TV shows airing the previous night, to be included with live program-plus-seven days of time-shifting data — L7 plus digital. The digital estimates will come from tablets and other devices that are not measured by Nielsen.