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Land Rover Unveils Huge TV And Digital Push

Adweek | by TVNewsCheck

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called “Race the Sun” and iAds, among other elements. All told, per the brand, the effort — dubbed “Driven To Another Level” — represents the automaker’s biggest global push ever.