LeBron James Signs 2-Year Scripted Overall Deal With ABC Studios

Broadcast Nets To Air Graduation Special

With the Class of 2020 unable to throw their caps in the air this year due to the coronavirus, LeBron James is putting on a special graduation celebration. The NBA superstar will host the virtual ceremony for the more than 3 million high school seniors. The one-hour special, Graduate Together: America Honors the High School Class of 2020, will air simultaneously across all broadcast platforms — ABC, CBS, Fox and NBC — and on a host of leading entertainment, social media and streaming platforms

CBS Orders LeBron James Competition Series

The Million Dollar Mile will be a 10-episode high-stakes series, which gives everyday athletes an opportunity to win big money ($1 million every time they run the Million Dollar Mile), according to CBS. James will executive produce.

HBO Sets Muhammad Ali Documentary

LeBron James Aims To Be Major Player In TV

LeBron James To Produce, Appear In Reality Series

CLEVELAND (AP) — LeBron James will co-produce and appear in a reality TV series called “Cleveland Hustles.” James and his close friend and business partner, Maverick Carter, are producing the series that will debut this summer on CNBC. James also will make some cameo appearances. On the show, James and Carter will give four aspiring […]

Hardwick, James Partner For NBC Game ‘The Wall’

LeBron In TV, Movie, Digital Deal With Warner Bros.

MARKET SHARE (DMA 64)

WOIO Cleveland Sweetens Deal For LeBron James

Buyers: LeBron Will Carry NBA Finals Ratings

No Kobe? No Lakers? No problem. Despite nearly every media outlet dooming the ratings performance of the NBA playoffs going forward now that the defending champs have been eliminated, media buyers believe that there is still plenty of player star power left on other teams to draw big audiences. LeBron James, anyone?