Linear TV Ad Spending Fell 1% In June

Advertising spending on national linear TV fell 1% in June to $3.138 billion, according to new figures from Standard Media Index. Spending on cable TV dropped 12% to $1.946 billion, while broadcast increased 23% to $1.05 billion, SMI said. Syndication grew 33% to 142.2 million.

QTT Adds To Patents Connecting Digital, Linear TV Ad Marketplaces

QTT, an ad tech video platform that helps make linear TV advertising behave digitally, has earned its third patent (U.S. Patent No. 11,057,134 for “Integrating Digital Advertising with Cable TV Network and Broadcast Advertising”) in its path to bridging the gap between linear TV and digital advertising. “QTT is a win-win for advertisers and linear TV […]