While every network presenting at this year’s upfronts is highlighting their streaming wares and linear offerings, executives from TelevisaUnivision are approaching sales meetings with an ace up their sleeves: Its linear TV ratings are on the rise.
The future in which linear TV is driven almost exclusively by live sports, news and events has arrived, according to analyst Michael Nathanson after crunching numbers from Nielsen. “Time spent on cable networks built on movies, syndicated TV and kids content has collapsed over the past two years as consumers and media companies adopted a streaming first mind-set,” said Nathanson, senior analyst at MoffettNathanson, in a report Thursday.
Linear TV advertising sales slowed in February, leaving year-to-day linear TV investments up 6% so far this year compared to last year, according to Standard Media Index. In January, linear TV sales were up 9%. But sales remain down from 2020, before the COVID 19 pandemic hit the U.S. Compared to 2020, linear television ad sales are down 6% so far this year.
Linear television advertising spending fell 1% in November compared to a year ago, with local cable operators chalking up big gains, according to new figures from Standard Media Index. National broadcast and cable networks were each down 2% for the month. Local TV station ad sales were down 9% compared to the 2020 election year.
The E.W. Scripps Co. has introduced a suite of new linear attribution features to its Scripps Octane Verify solution, an integrated advertising and measurement tool that advertisers are using to gauge the effectiveness of Scripps Octane over-the-top (OTT) and linear TV ad campaigns. “Attribution is the name of the game in linear and streaming TV,” said […]
The entertainment company has announced tie-ups with two of the biggest ad-tech companies on the public markets (Magnite and The Trade Desk) that enable programmatic and addressable advertising on linear TV.
Although linear TV enjoyed an initial pandemic boost, the effects weren’t long-lasting and didn’t reverse longstanding trends with which the industry must reckon.
The Coalition for Innovative Media Measurement (CIMM), a division of the Advertising Research Foundation, this morning said it is launching new research to “better understand how time is spent across every platform available on TVs today.” The initiative, dubbed the “Passive TV Measurement Study,” will explicitly look at how American consumers spend time with linear TV as well as OTT (over-the-top internet-connected) devices, smart TV apps and video game consoles.
A recent consumer survey found viewers turn to streaming for a specific, high-budget experience that fits into their lifestyle, while they look to linear to maximize a passive viewing experience.
Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, today introduced the next generation of its IQ Video Quality Monitoring Solution for OTT streaming and linear TV. Designed for service providers, streaming TV providers and direct-to-consumer broadcasters, the solution now provides ad-insertion […]
The total minutes watched metric puts traditional shows on a much more equal footing.
Nielsen has promoted Scott Brown to general manager, audience measurement. In this new role, he will “continue to innovate Nielsen’s measurement products and ultimately drive the unification of linear TV, advanced TV and digital video solutions,” the company said. Brown’s leadership appointment comes as the distinction between linear TV and digital video continues to blur […]
The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever.
OK, maybe not no one, but the numbers are way down. As per Nielsen, broadcast C3 ratings in the first quarter dropped 17% versus last year, with all four major broadcast networks taking major hits in the coveted 18-49 demo. (Fox, which has a heavy sports presence, was the only broadcaster network not to see double digit dives.)
With content creation seen as a major strength, leaders at NAB’s Senior Leadership Summit were greeted by a SmithGeiger survey that shows local TV news ranks as most trusted and viewed across all key 18-54 demos.
The failure of NBC’s comedy SVOD service, Seeso, is largely the result of a failed strategy of simply taking linear content online, Barclays contends. “In our opinion, most media companies are looking at OTT as a defense mechanism to solve for the loss of legacy distribution due to cord-cutting and shaving,” said a Barclays investor note, spearheaded by analyst Kannan Venkateshwar.
A Nielsen case study commissioned by Google found that TV reach seems to drive YouTube engagement, and in turn, YouTube engagement drives TV reach. In other words, according to the report, people who view a TV program’s content on YouTube are more likely to tune in to the actual show. Because of that, as TV audience increases, so does YouTube viewership.
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and measurement product.
With increasing screen time spent on phones, other screen time is being pushed aside. The number of people regularly watching traditional, linear TV (meaning sitting in front of their big screen) will peak this year, rising 3.1%, and will begin to decline for the first time in 2016 according to a new study from ZenithOptimedia.
Research shows that this year 80% of viewers consumed video content via broadcast TV, versus the remainder who preferred other platforms like OTT or video on demand. However, that number was down from 2011, when 89% of consumers favored linear TV. Panelists at a CCW-SATCON session said the industry — both the broadcast and advertising sides — need to start considering broadcast TV “one part of the mix,” and find the means to capture — and measure — consumers across platforms.