Linear TV Ad Spending Fell 7% In Q4, Guideline Says
Advertising spending on linear television fell 7% in the fourth quarter from the prior year, according to ad intelligence company Guideline. …
TVN FOCUS ON BUSINESS
For Broadcast, 2024 Will Be The Year Of Multiple Currencies
True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.
Old-Fashioned TV Is Still The Winning Ticket For Political Ads
In 2023, streaming surpassed broadcast and cable TV viewing for the first time, according to Nielsen. But in the current presidential …
Getting A Read On Streaming Vs. OTA TV
A new study released by TVB, conducted by GfK, attempts to better understand “the vast world of streaming and how linear television, …
Linear TV Viewership Sees Boost In August But Still Down Year-Over-Year
Linear TV viewership made somewhat of a comeback in August after dropping to an all-time low in July, Nielsen reported in its latest monthly …
COMMENTARY
Linear TV Reaches New Dipping Point — But Is It A Tipping Point?
Linear TV’s decline to less than 50% of all TV viewing was long in coming very long. No matter what label you put on it — “linear” or …
Linear TV Drops Below 50% Of July Viewing; Streaming Share Hits Record
Broadcast and cable’s share of viewing dropped below 50% to 49.6% as streaming hit a new high in July, according to Nielsen. Broadcast’s …
Report Finds Linear TV Plummets To 7-Quarter Low As Cord Cutters/Nevers Make Up A Majority Of U.S. Population
New research from Samba TV shows that streaming giants are facing a tightening marketplace with increased audience competition and content …
How Bad Was It? NBC Lost 7% Of Its Primetime Viewers In 2021-22, And Still Led Linear
Get as few as 5 million people to watch your network every night, and you too could be No. 1.
Linear TV Is ‘Hanging By A Thread,’ Moffett Says
A combination of continued quarterly subscriber erosion, the shift of their best programming to streaming platforms and declining …
OPEN MIKE FROM TESS ERICKSON
Older Adults And Their Post-COVID Media Habits
Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular …
Report Finds Linear TV Consumption Declines To Year Low
A new study from Samba TV finds that the declining reach of linear TV means nearly all linear ad impressions now reach only half of U.S. …
UPFRONTS
TelevisaUnivision Bets On Streaming … And Linear TV, In Upfront Push
While every network presenting at this year’s upfronts is highlighting their streaming wares and linear offerings, executives …
Amid Streaming Boom, Some Companies Love Linear TV
Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are …
Bleak Future For Linear TV Has Arrived, Analyst Finds
The future in which linear TV is driven almost exclusively by live sports, news and events has arrived, according to analyst Michael …
Linear TV Ad Sales Growth Slows In February, SMI Says
Linear TV advertising sales slowed in February, leaving year-to-day linear TV investments up 6% so far this year compared to last year, …
Linear TV Ad Spending Drops 1% in November: SMI
Linear television advertising spending fell 1% in November compared to a year ago, with local cable operators chalking up big gains, …
Scripps Octane Verify Helps Buyers Measure Streaming And Linear Ad Performance
The E.W. Scripps Co. has introduced a suite of new linear attribution features to its Scripps Octane Verify solution, an integrated …
AMC Networks Strikes Partnerships With Magnite & The Trade Desk
The entertainment company has announced tie-ups with two of the biggest ad-tech companies on the public markets (Magnite and The Trade Desk) …
OPEN MIKE BY JAMES OU
Post Pandemic, Linear TV’s Slow Decline Will Continue
Although linear TV enjoyed an initial pandemic boost, the effects weren’t long-lasting and didn’t reverse longstanding trends with which the …
CIMM Launches Pilot To Understand Time Spent Across ‘Every’ TV Platform
The Coalition for Innovative Media Measurement (CIMM), a division of the Advertising Research Foundation, this morning said it is launching …
OPEN MIKE BY TESS ERICKSON
Survey Finds TV Viewers See Clear Product Differences In Streaming, Linear
A recent consumer survey found viewers turn to streaming for a specific, high-budget experience that fits into their lifestyle, while they …
Telestream Intros Ad-Insertion Monitoring For Streaming And Linear TV Delivery
Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production …
NEWS ANALYSIS
What If Nielsen Measured Linear TV The Way It Does Streaming?
The total minutes watched metric puts traditional shows on a much more equal footing.
Nielsen Appoints Scott Brown Head of Audience Measurement To Lead Cross-Media Strategy
Nielsen has promoted Scott Brown to general manager, audience measurement. In this new role, he will “continue to innovate Nielsen’s …
How Linear TV Benefits From Streaming Options
The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a …
No One Is Watching Linear Broadcast TV
OK, maybe not no one, but the numbers are way down. As per Nielsen, broadcast C3 ratings in the first quarter dropped 17% versus last year, …
NAB 2018
Media Leaders Bullish On Linear TV Future
With content creation seen as a major strength, leaders at NAB’s Senior Leadership Summit were greeted by a SmithGeiger survey that …
News Analysis
Barclays: Stop Treating OTT Like Linear TV
The failure of NBC’s comedy SVOD service, Seeso, is largely the result of a failed strategy of simply taking linear content online, …
Study: YouTube, Linear TV Help Each Other
A Nielsen case study commissioned by Google found that TV reach seems to drive YouTube engagement, and in turn, YouTube engagement drives TV …
Neustar, Simulmedia Partner On Linear TV
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete …
Linear TV Watchers Will Start To Fall In 2016
With increasing screen time spent on phones, other screen time is being pushed aside. The number of people regularly watching traditional, …
CCW 2014
Linear TV’s Role Changing, But Still Vital
Research shows that this year 80% of viewers consumed video content via broadcast TV, versus the remainder who preferred other platforms …