TVN’S TV2025

Unique Content, Better UX Sustaining New Local Viewers On Digital

Digital executives from Tegna, Gray, Nexstar and Allen Media said they’re holding on to some of their surging COVID and protest audiences by ramping up their digital user experiences, cultivating loyalty programs and offering up plenty of bespoke content on their digital platforms. Read the story and/or watch the full video  above.

EXECUTIVE SESSION WITH LISA BISHOP

Small Heartland Media Has Big Digital Goals

Heartland Media may have just 11 stations in smaller markets, but it’s already flying its flag on both the OTT and voice platforms. Lisa Bishop, Heartland’s chief digital officer, says its strategy is driven by growing an audience on as many platforms as it can, even if monetization there remains frustratingly elusive.