Digital leaders from Tegna, ABC Owned Television Stations, Graham Media and Allen Media told a TVNewsCheck webinar audience last week that OTT has opened a wealth of content opportunities to connect with new audiences, while the industry is also getting better at using first-party data to deepen audience ties and boost revenue.
Digital and content leaders from ABC Owned Television Stations, Tegna, Graham Media Group and Allen Media Broadcasting will chart the industry’s next steps on mobile, desktop, streaming and social media — and where the revenue will come from — in this June 24 TVN Working Lunch webinar. Register here.
Digital executives from Tegna, Gray, Nexstar and Allen Media said they’re holding on to some of their surging COVID and protest audiences by ramping up their digital user experiences, cultivating loyalty programs and offering up plenty of bespoke content on their digital platforms. Read the story and/or watch the full video above.
Heartland Media may have just 11 stations in smaller markets, but it’s already flying its flag on both the OTT and voice platforms. Lisa Bishop, Heartland’s chief digital officer, says its strategy is driven by growing an audience on as many platforms as it can, even if monetization there remains frustratingly elusive.