UPFRONTS 2011 ANALYSIS
Assessing The Networks’ Fall Schedules
This year’s upfront, however, was nearly surprise free. The networks did gravitate toward comedy more heavily than in the past, but that trend has been developing gradually over the years. Lisa Quan, VP and director of audience analysis at Magna Global, talks about this year’s upfront presentations, what the big themes are for fall and what makes for a good upfront.
