NBC To Air Live Commercials In ‘Hairspray’

NBC hopes some innovative approaches will keep viewers interested and point the way toward more creativity among advertisers at a time viewers are accustomed to fast-forwarding through commercials. The live musical, which is quickly becoming a December tradition for NBC, is “the biggest test kitchen that we could possibly have,” said Linda Yaccarino, chairwoman of advertising sales and client partnerships at the network.

Commercials Go Live With Cast Members

TV Land, a Viacom cable channel, will have live ads with the characters from two series, Hot in Cleveland and The Soul Man, during special live broadcasts of the shows.