TVB chief Steve Lanzano says among this year’s strong local categories are automotive, home furnishings, DIY and health care. On the network side, CBS’s David Poltrack says sales “are up 10% in the first quarter so it’s looking good so far.” He also predicts high advertiser demand for network inventory during the upcoming upfronts.
In a report released today, BIA/Kelsey estimates the automotive industry will spend more than $1.5 billion on local advertising this year, 77% of which would go to traditional media. However, digital media is expected to garner one-third of automotive’s local ad spend by 2019.
