Back to TVNewsCheck Home

Stations Need Better Ratings, Targeted Ads

by Harry A. Jessell

A new  BIA/Kelsey study says that enhancing station ratings with third-party “Big Data” about viewers’ buying interests “adds substantially to the local TV value proposition” by permitting targeted advertising that would mean local TV broadcasters could become “more competitive with digital pure-play platforms and would see greater revenue growth in better monetizing their broadcast audiences.”