Could beacons, the type of hardware that transmits Bluetooth signals, become a revenue-generating force for media companies as soon as next year? Some experts think so, accelerating a forecast from media analyst Gordon Borrell that the retail industry technology would be among the top local advertising trends in the next decade. Erica Sweeney talks with industry experts who outline the opportunities for media companies to be involved.
LSA CONFERENCE 2013
Can TV Ad Campaigns Be Industrialized?
Denver-based Blue Pixel Media maintains it can produce and edit TV spots for small businesses, then place them on cable channels and top-ranked websites for as little as $3,000 per year. It relies on directory companies to sell the campaigns to SMBs.
