BIA/KELSEY REPORT

Local TV Revenues Rose 23.2% Last Year

Political campaigns and national advertising drove the 2010 total to to $19.4 billion. Online and digital revenues are projected to reach $890 million by 2015.

BIA/Kelsey: 2010 Local TV Rev To Hit $18.5B

The revised estimate is a 17% increase over the 2009 total for stations. It sees a 8% drop next year due to the lack of political ad money.