local

The new U.S. Census data, which is trickling out in coming days, reveal some profound shifts in demographic trends that will have major implications for marketers: You had better start thinking local.

BIA/Kelsey research found that about 92% of businesses that offer discounts through daily deals sites landed “quality customers” who typically spend about 60% more than the deal’s initial value, and Web companies are rushing in to capitalize on the trend.

Yahoo Local VP Matt Idema calls the local mobile market “one of the most explosive areas of opportunity” today and highlights Yahoo’s new Placemaker Service, which features community news and shopper discounts.

With smartphone use steadily increasing in the United States, companies are preparing for the new opportunities that widespread use of mobile devices will bring.