Lowest Unit Rate Window Opens Sept. 4
With the lowest unit charge window for the November elections going into effect on Sept. 4, just two and a half weeks from now, we thought that it was a good idea to review the basic FCC rules and policies affecting those charges.
With the lowest unit charge window for the November elections going into effect today (Sept. 7), here’s a review of the basic FCC rules and policies affecting those charges.
A Refresher On Lowest Unit Charge Basics
Now that the lowest unit charge window for the November elections kicked into effect Sept. 5, we thought that it was a good idea to review the basics FCC rules and policies affecting those charges. With each election seemingly breaking spending records from prior cycles, your station needs to be ready to comply with all of the FCC’s political advertising rules.
Texas Court Decision Moves LUC Dates
A federal court in San Antonio has rescheduled the state’s primary elections, moving them back nearly two months, from April 3 to May 29, with runoff elections, if necessary, on July 31. Under the FCC’s political broadcasting rules, candidates for federal office are entitled to lowest-unit-charge (LUC) rates during a window of 45 days before a primary or primary runoff. So Texas broadcasters who might have thought that their LUC period had already been set have another think coming.
