NBCU Expands Macy’s Parade Partnership

The second year of NBCU-Verizon deal features new innovations on broadcast, digital sites and NBCUniversal strategic partners.

Macy’s Running Facebook’s Auto-Play Ads

Following a sprinkling of ads from brands in other categories, Macy’s is the first retailer to roll out Facebook’s auto-play video ads within mobile newsfeedsd. A rep for the department store giant revealed there were two other merchant brands testing the platform, but didn’t disclose names.

NBC’s ‘Fashion Star’ Teams With Macy’s, H&M, Saks