With national ad inventory for the Super Bowl sold out on Fox, a Scranton, Pa., ad buyer has been trying to assemble enough ad time from stations carrying the game to let a marketer reach 90% of the U.S. households watching.
Major Media
July 7, 2022
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.