NEWS ANALYSIS
Political Ad Spending Up After Slow Start
The conventional wisdom holds that the 2012 campaign will set records for TV spending. But that’s not how things have gone so far, says Wells Fargo Securities analyst Marci Rivicker. But spending in March was 12% over the average for the month in the previous cycles. That leaves Ryvicker unsure of whether 2012 political TV spending will come in ahead or behind her forecast of $2.7 billion.
