He will oversee the company’s Ad Sales efforts across the company’s portfolio of brands and platforms, including Fox Entertainment, Tubi, Fox Sports, FS1, FS2, Fox Deportes, and Fox News Media, which includes Fox News Channel and Fox Business Network.
Marianne Gambelli, president of ad sales for Fox Corp., says in an interview that she believes the company will stand apart in the TV industry’s looming “upfront” sales session by not pressing potential sponsors to snap up commercial inventory in multiple venues.
Five women now spearhead the ad strategies for the leading network groups that will control the lion’s share of the $70 billion TV ad business during this year’s annual upfront ad haggle. They talk about their long, hard road to the top.
Fox News lost its founding CEO and its top-rated TV personality amid sexual harassment allegations and an advertiser boycott. It gained Marianne Gambelli, a well-known and respected career ad exec who is a symbol of the organization’s efforts to publicly rebrand. She started at Fox News on May 22, some four weeks after the network split with Bill O’Reilly amid an advertiser revolt and four days after Ailes died at home. Where others see a vulnerable company beset by controversy, Gambelli describes a new era coming at Fox News — one ripe for collaborations and experimental ad units.
Marianne Gambelli, the former longtime head of ad sales for the NBC broadcast network, was named president of ad sales for Fox News Channel and Fox Business Network. She will start her new duties on May 22.
Exclusives
Veteran NBC sales executive Marianne Gambelli announced Friday afternoon that she is leaving the company, effective immediately. Gambelli’s departure comes just weeks after NBCU moved to consolidate all broadcast and cable network sales under Linda Yaccarino. At the time, NBC insiders insisted that Gambelli would be staying put.
