TVN FOCUS ON ADVERTISING
Ad Leaders Say Multimedia Campaigns Must Focus On Client Outcomes
While issues such as attribution, addressability and automation remain challenging, multimedia spot television campaigns are still about relationships and results, leaders from E.W. Scripps, Graham Media, Nexstar, dentsu X and Compulse told a TVNewsCheck webinar last week.
TVNewsCheck‘s Michael Depp talks with Martin Kristiseter, managing director of Sinclair-owned Compulse, about the agency’s unusual pairing of digital marketing services with OTT agency services and the thinking behind it.
