Changing weather — and technology — create opportunities to produce more multimedia content
Rising numbers of severe weather events have bumped up consumer demand for news and information. Technology is responding with new solutions that make weather and climate storytelling easier than ever, while boosting the ability of teams to collaborate locally or across a station group. Moving weather workflows to the cloud opens up new opportunities for collaboration among stations in a group, while new solutions like Max Velocity and Max Alert Live make it easy to quickly produce richer content. Dive deep while watching a webinar on all this here.
Digital weather meets the future: speed, flexibility, simplicity
Broadcasters racing to keep up with creating content for an expanding array of distribution platforms told The Weather Company their meteorologists needed two things: speed to publish and the ability to work remotely. The weather provider responded with Max Velocity, a browser based platform that enables lightning fast story creation in a tool so easy to use that it expands the potential user pool to non-meteorologists and even sponsors.
