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MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart

AdExchanger | by Mark Miller

Consortium Takes On Facebook, Google

by TVNewsCheck

Looking to curtail Facebook and Google’s competitive advantage in people-based marketing, global ad-tech companies have set up a consortium to make targeting technologies available through a wide range of channels. The initial group of companies in the consortium include AppNexus, LiveRamp, MediaMath, Index Exchange, LiveIntent, OpenX and Rocket Fuel.