Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.
Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execution tools “moving the local TV buying industry toward a more modern approach while maintaining historical needs of the buying process.” The integration, which will be live in the fourth quarter and available to all Mediaocean Spectra OX […]
Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.
The companies are integrating Mediaocean’s Spectra platform and WideOrbit’s WO Programmatic Sales Console to simplify broadcast spot ordering, avail proposal and response processes to save ad buyers and sellers time and money.
Bounce TV’s inventory is being integrated into Mediaocean’s media management platform, Spectra. The move is designed to let agencies research, buy, manage and derive intelligence across all linear media.
AOL is pitching ad buyers on a slate of shows and an easier way to shift TV dollars its way.