Nielsen Calls For TV Ratings Overhaul

Megan Clarken, Nielsen’s EVP of Global Product Leadership: “The growing penetration of new devices and the popularity of subscription-based streaming services, time-shifted and over-the-top viewing — as well as cord-cutting and cord shaving — are fundamentally changing the TV industry. more and more video content is being viewed outside of the C3/C7 window via different devices, including connected TV technologies like Apple TV or Roku boxes, gaming consoles and digital devices, PCs, tablets and smartphones. Our goal is to create a total measurement of all content and all ads — regardless of how they are accessed and the ad model that they’re supporting.”