Beeper, the app that brought iPhone messaging features to Android smartphones, has been acquired by Automattic, the company behind WordPress.com, to support the development of a single service for sending and receiving chats from WhatsApp, Signal, LinkedIn and others. The deal is valued at about $125 million.
The new agreement expands marketing activations into messaging, via Holler’s contextually recommended expressive content.
The messaging option announced Friday initially is only being offered to a small group of people with YouTube’s app installed on an iPhone or device running on Google’s Android software. If all goes well, messaging will be included in a future app update available to everyone with an iPhone or an Android phone.
