Localish, the millennial-targeted project from ABC’s stations that jumped from digital beginnings to linear broadcast, has expanded its horizons in the wake of COVID-19. It’s using its signature approach to positive, community-oriented stories to circle back on past subjects in a virus-changed world and explore wider corners beyond the group’s markets. Above, Michael Koenigs, the executive producer of Localish.
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Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are all keys to attracting and keeping younger audiences. L-r: Dalet’s Stephane Guez, ABC’s Michael Koenigs, NBC’s Matt Goldberg and WFAA’s David Schechter. (Photo: Wendy Moger-Bross)
