Localish, the millennial-targeted project from ABC’s stations that jumped from digital beginnings to linear broadcast, has expanded its horizons in the wake of COVID-19. It’s using its signature approach to positive, community-oriented stories to circle back on past subjects in a virus-changed world and explore wider corners beyond the group’s markets. Above, Michael Koenigs, the executive producer of Localish.
Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are all keys to attracting and keeping younger audiences. L-r: Dalet’s Stephane Guez, ABC’s Michael Koenigs, NBC’s Matt Goldberg and WFAA’s David Schechter. (Photo: Wendy Moger-Bross)