Microsoft: TV Advertising Is ‘Rich, Powerful’

There has “never been a better time for TV advertising to seize the moment,” Microsoft Advertising and BBDO Worldwide, a unit of the world’s second-biggest ad company Omnicom Group Inc., said in a study released today. The survey among 1,500 consumers in the U.S., China, Russia, the U.K. and Saudi Arabia says that “TV is a rich, powerful medium and advertisers should continue to be making great ads for it.”