Mid-Roll Digital Video Ads Rise

Mid-roll advertisements and total impressions are rising, but pre-roll ads are still dominant. A study by Ooyala says mid-roll video ads rose to a 24% share from in April 2016 from a 19% share in February 2015. Pre-roll digital video ads still dominate — but have dropped in share of total digital video ads — to 60% from 75% in February 2015.