DMA 36: MILWAUKEE

Spectrum Launching Milwaukee Local News Ch.

DMA 35

Milwaukee Sweep: WISN, WTMJ Post News Wins

MARKET PROFILE: DMA 35

Milwaukee: Surprisingly Light Political Spend

Donald Trump held back on TV advertising in this swing-state market until recently, but overall demand is up over a year ago as other categories hike spending, including auto, banking and education

MARKET PROFILE: DMA 35

Milwaukee: Ad Dollars Boom On TV And Radio

Wisconsin is a swing state this presidential election year, meaning there will be a great deal of political spending statewide, including in its largest city, Milwaukee. That influx of cash will add to an already-healthy media market, where spending is up in many key categories. Spot TV is expected to be up 5% this year, with auto, telecom and finance driving spending.

DMA 34

Comparing Milwaukee TV’s Morning News Shows

MARKET PROFILE – DMA 34

Milwaukee: Flat Rates And Lots Of Inventory

Milwaukee is a healthy market in the midst of a lowest-unit-rate political window leading into Wisconsin’s Feb. 21 state primary. Yet unlike many other markets with upcoming primaries, Milwaukee television is not clogged with political ads. Buyers say they can get their clients on the air without too much difficulty.

FCC Denies Exclusivity For WISN-TV

DMA 35

Antenna TV Attracting Attention In Milwaukee

Milwaukee TV Challenge: Covering Snow, Packers

DMA 35

WDJT Milwaukee Reorders Afternoon Schedule

Starting Monday, Jan. 31, Weigel Broadcasting’s CBS affiliate WDJT Milwaukee (DMA 35) is giving its  afternoon lineup a face lift. The Doctors is moving to 2 p.m. and The Ellen DeGeneres Show will be shown two hours later at 4 o’clock. Dr. Oz will remain at 3.

DMA 35

Showdown Puts Milwaukee Stations To The Test

DMA 94

George Mallet Moving From WTMJ to WPTZ