Donald Trump held back on TV advertising in this swing-state market until recently, but overall demand is up over a year ago as other categories hike spending, including auto, banking and education
Wisconsin is a swing state this presidential election year, meaning there will be a great deal of political spending statewide, including in its largest city, Milwaukee. That influx of cash will add to an already-healthy media market, where spending is up in many key categories. Spot TV is expected to be up 5% this year, with auto, telecom and finance driving spending.
Milwaukee is a healthy market in the midst of a lowest-unit-rate political window leading into Wisconsin’s Feb. 21 state primary. Yet unlike many other markets with upcoming primaries, Milwaukee television is not clogged with political ads. Buyers say they can get their clients on the air without too much difficulty.
Starting Monday, Jan. 31, Weigel Broadcasting’s CBS affiliate WDJT Milwaukee (DMA 35) is giving its afternoon lineup a face lift. The Doctors is moving to 2 p.m. and The Ellen DeGeneres Show will be shown two hours later at 4 o’clock. Dr. Oz will remain at 3.