The Advanced Television Systems Committee (ATSC) and Telecommunications Standards Development Society, India (TSDSI), have signed an agreement to enable adoption of ATSC standards for making broadcast services available on mobile […]
Companies spent $99 billion on mobile ads last year even as some made commercials that acknowledge the downside of smartphones.
Telemundo’s newscast Noticiero Telemundo will air a special edition that will be shot on mobile devices, making the NBCUniversal-owned network the first national network to air news stories via smartphones and tablets. Journalists will record and file the stories on mobile devices, anchors will be shot on both studio cameras and mobile devices.
Broadcasters attending this year’s event in New York City (Nov. 13-14) can easily fill their two-day schedule with sessions about how to deliver video to mobile devices, how to get ready for ATSC 3.0 and how to improve HD images in a 4K world.
Exclusives
TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen’s ratings may finally get a solution — next year. Next week, Nielsen will formally announce to clients a timetable for a long-awaited development: In September 2014, the firm is aiming to be able to attribute linear TV viewed on smartphones and tablets to its national TV ratings.
Mobile Devices Make Up 8% Of Video Viewing
Based on hours viewed, tablets saw video viewing grow 110% in 2012, while mobile phone video viewing grew 87%, according to Ooyala’s 2012 Global Video Index report. However, both device classes together still only accounted for 8.25% of all video viewing hours in December 2012, compared to 4.15% at the beginning of the year.
TV, Video Viewing Climbs On Digital Devices
Some 29% of consumers watch paid content on a handheld device, while viewing on laptop/desktop computers has declined to 39% from 48% in 2011, according to J.D. Power & Associates Reports.
The Council for Research Excellence has issued a request for proposal for a study on how the use of mobile digital devices is affecting TV viewing behavior. Devices include tablets, smartphones and laptops.
Mobile Devices Eat Into Users’ TV Time
Mobile subscribers are spending more of their media time each day with mobile devices than with television, according to a new survey from inMobi. In a survey of over 20,000 device users across eight major regions, respondents claimed to spend 27% of their media time in a typical day on devices but 22% in front of a TV screen.
Mobile TV company MobiTV announced it is introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, PCs, tablets and other connected devices.
DirecTV is nearing the launch of Nomad, a product that will allow customers to transfer programming captured on an HD DVR to mobile devices and view it outside the home.
