REYNOLDS JOURNALISM INSTITUTE SURVEY
Mobile Users Prefer Mainstream News Sites
Despite the growing popularity of social media, mobile users prefer to get their news from mainstream news sites rather than their friends, according to a new Reynolds Journalism Institute survey.
Michael Bayle, VP-GM of ESPN Mobile, said the sports giant sees mobile as the starting point for its programming: “What’s taking preference now is to try to get as ubiquitous as possible. Program and design from the mobile standpoint first, then extrapolate what could be applied for the PC, television and print experience.”
