NBC O&Os Bring Mobile Dev In House

NBC has moved its mobile website and app development for its stations in house, building the sites off its content management system and aiming for four to six niche apps for each of its 10 stations. “Strategically, the overall goal for us is to find one or two things that we can do really well in each of our markets,” says Lora LeSage, senior VP of digital media at NBC Owned Television Stations.